From Chaos to Opportunity: The Psychology of Black Friday and Lessons for Nigerian Entrepreneurs

Black Friday isn’t just about discounts and shopping frenzies—it’s a masterclass in turning challenges into opportunities. From its chaotic origins in the U.S. to its global evolution, this phenomenon is rooted in smart psychology and bold innovation. For Nigerian entrepreneurs, it offers powerful lessons on adapting trends, leveraging crises, and creating lasting value in any market.